What We Believe

Cookie Cutter Consulting

Your business is unique.

You won’t see us deliver cookie-cutter consulting frameworks. Profound impact requires solutions tailored to your specific business context

Business Strategy

A clear strategy is priority #1.

Your strategy needs to fulfill client needs in a way that’s different from competitors. You don’t have a sustainable business without that. Period.

Finance and Marketing Alignment

Alignment is key.

Growth is accelerated through the intersection of business strategy, marketing, and finance. All need to be aligned. This is where we shine

Eco chambers stifle innovation

Echo chambers stifle innovation.  

Diversity of thought avoids the downward spiral. You need an “outside-in” view to properly differentiate, grow, and run your business effectively

 

Our Services

Finance Strategy  Marketing Strategy

Our Philosophy

AptoCel Strategy Philosophy

Esse Quam Videri

“To Be, Rather than to Seem”

-Marcus Tillius Cicero